**Title:** How Netflix Streams Video at Scale: A Technical Deep Dive
**SEO Keywords:** Netflix, streaming video, scalability, distributed architecture, open-source software

**Intro:**
Netflix is a behemoth in the world of online entertainment, with over 220 million subscribers worldwide. But have you ever wondered how they manage to stream high-quality videos to millions of users at the same time? It's no trivial feat! In this post, we'll dive into the technical details of Netflix's distributed architecture and explore how they achieve such impressive scalability.

**Main Blog Content:**

Netflix uses a distributed system designed to handle massive traffic and ensure a seamless viewing experience. At its core is the Open Connect platform, an open-source software framework developed by Netflix. This platform enables them to store, manage, and deliver video content at scale.

Here's a high-level overview of how it works:

* **Content Storage:** Netflix stores its vast library of videos in a distributed storage system called Amazon S3 (Simple Storage Service). This cloud-based storage allows for easy scalability and redundancy.
* **Video Encoding:** When a user requests a video, the Open Connect platform encodes the content using the H.264 compression standard. This ensures efficient transmission over the internet while maintaining high video quality.
* **Content Delivery Network (CDN):** The encoded video is then distributed to a network of caching servers worldwide through a CDN like Akamai or Verizon Digital Media Services. These caching servers act as a buffer, reducing the latency and bandwidth required for content delivery.
* **Load Balancing:** To ensure optimal performance and scalability, Netflix uses load balancing techniques to distribute incoming traffic across multiple servers. This prevents any single server from becoming overwhelmed and ensures a consistent viewing experience.
* **Orchestration:** The Open Connect platform includes an orchestration layer that manages the entire video streaming process, including content storage, encoding, caching, and delivery. This layer coordinates with the various components mentioned above to ensure seamless video playback.

Here's a simple ASCII diagram illustrating Netflix's distributed architecture:
```
          +---------------+
          |  Content     |
          |  Storage (S3) |
          +---------------+
                  |
                  |  Video Encoding
                  v
          +---------------+
          |  Open Connect  |
          |  Platform (orchestrates) |
          +---------------+
                  |
                  |  CDN (Akamai/Verizon)
                  v
          +---------------+
          |  Caching Servers |
          +---------------+
                  |
                  |  Load Balancing
                  v
          +---------------+
          |  Web Servers    |
          +---------------+
```

**TL;DR:**
Netflix's distributed architecture and open-source software framework enable them to stream high-quality videos at scale. By leveraging cloud-based storage, efficient video encoding, content delivery networks, load balancing, and orchestration, they ensure a seamless viewing experience for millions of users worldwide.

Read more about Netflix's technical stack on their official blog!